Women support each other
each step of the way

"Moeders voor Moeders" is a Dutch initiative where pregnant women, in the early stages of their pregnancy, can help other women struggling to conceive. The women can donate their urine, which contains the hormone hCG used to make fertility treatments. 

We made a social campaign and video to show the unique and important role women play in each other's lives. How we already help each other with a lot of stuff in life. 

Through intimate and small scenes, we give some insight in these moments, in which women support and uplift each other in everyday life.