Supporter of talent GAIDAA 

Nationale Nederlanden is the supporter of the Dutch, in finance, banking and advice. In this campaign for North Sea Jazz
we connected the supporting element of NN with jazz and music, by supporting Gaidaa a dutch upcoming artist who had
her first North Sea Jazz performance this year. 

We created a documentary about her life and the road she took towards that first big stage.

We made sure all of Rotterdam knew Gaidaa will be performing at NN North Sea Jazz this year.
By hanging posters all over Rotterdam, creating a big mural and photo exposition in the NN cafe at the central station.

We created a photoshoot and teasers of the documentary to broadcast all over the internet. Which resulted in a completely overflowing concert hall for Gaidaa her performance at NN North sea jazz in 2022.