Pick this job at Royal Flora Holland 

For Royal FloraHolland, we developed a campaign to recruit logistics employees.
Instead of explaining the job, we showed it, using their most recognizable object: the flower trolley.

With “Aan de bak bij Royal FloraHolland” (pick this job), the trolley becomes the hero and the storyteller.
Instantly recognizable, visually strong, and directly connected to the work itself.

Together with Martijn de Vreeze, I developed the concept and was closely involved in shaping it from idea to execution.
I also led the art direction on set and throughout post-production.

The campaign was activated across social media, public transport, out-of-home placements, and along local football fields,
embedding the message in everyday environments close to the target audience.